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Dashboard guide

A current walkthrough of the controls in your M.AI Identity dashboard and how the AI Signal Strength score is calculated.

Getting started

Your dashboard is available as soon as your Verified Business Identity is created. You can review and update the structured identity while account claiming and verification are in progress.

  • Claim your business identity by adding an email address and password.
  • Free is permanent: two starter questions, one additional owner-created Q&A, up to two manually written or AI-suggested FAQs, and up to two visitor-submitted customer questions for manual replies. AI can help draft replies or create the extra owner Q&A. Verification is required before publishing.
  • Premium is US$29/month or US$90/year with the yearly Launch Special and removes the customer-question limit, with extra FAQs, AI replies to other questions, shared management and website embeds.
  • Businesses verified before the plan change keep Premium access for life; their profile pages and data are unchanged.
  • Public third-party pages can help draft business details, but they do not prove that you own or control those sites. Review suggested details before relying on them.
  • Submit verification using an available ownership-check method.
  • Build out the identity using the Business Info, Services, Questions and FAQ tabs.

Ask M.AI

Ask M.AI is the in-dashboard guide for product questions and your current Verified Business Identity. It can use your saved business details, services, FAQs, recent questions and replies, plan access, verification state and AI Signal Strength.

  • Ask for help or a draft; Ask M.AI cannot change settings or publish content for you.
  • Review AI-generated content before saving or publishing it; suggestions can be wrong or out of date.
  • Do not enter passwords, verification codes or private evidence into the chat.

Share and preview your profile

After verification, the profile link and downloadable QR code are free tools for sharing the profile with customers. The verified profile URL remains publicly accessible to people, search engines and AI systems on Free. Preview profile opens the human-facing business page.

  • Get your QR code to download a free code linked to the verified profile after verification.
  • Use Website Setup on Premium for structured-data and website tools.
  • Use Thread Settings to control the live Q&A thread, FAQ Only mode and AI Auto-Reply.

Your structured data and Website Setup

Your Verified Business Identity is the structured record you maintain. Its public profile page presents those details to people; Premium Website Setup helps you reuse selected identity data on your own website.

  • Premium Website Setup is available to verified identities and includes website embeds, business information, chat, FAQ and badge tools.
  • Shopify setup and crawler-file downloads are separate actions; follow the instructions for the option you choose.
  • Update business details in the dashboard first, then use the website tools to place current information where you need it.

Profile details

The Business Info tab maintains the information in your identity and shown on the profile page: business name, description, customer focus, differentiators, contact details, address, hours, social links and other public details.

  • Complete Description, Who do you serve? and What makes you different? with at least 20 characters each.
  • Add practical details such as services, hours, phone, email, website and address.
  • Review your values carefully and use Save changes before leaving the editor.

Services

List the individual services your business provides. Services help visitors understand what you do and contribute to the profile-basics score.

  • Use short, clear service names that customers recognise.
  • Verify your business before adding services. Unverified identities have three lifetime AI service-suggestion previews; verified identities have three previews per rolling 24 hours.
  • Review AI suggestions before adding them and remove anything inaccurate.
  • Having one or more saved services completes the services portion of Profile basics.

Photos

Use the Photos tab to add images that represent your business, team, work or premises. These images are shown on the business profile.

  • Verify your business before uploading photos.
  • Choose images that are accurate, clear and suitable for a public profile.
  • Reorder photos to control which image is used first for social-sharing previews.
  • Remove photos when they no longer represent the business.

Questions and replies

Free includes two starter questions, one additional owner-created Q&A, and up to two visitor-submitted customer questions that the verified owner can answer manually. AI Suggest can help create the extra entry or draft replies to starter questions. Premium removes the visitor-question limit and unlocks unlimited saved Q&A, additional AI suggestions, and AI replies to other questions. Questions without a published owner reply remain pending and are not public.

  • An admin-verified profile is required before owner replies can be published.
  • Free includes two starter questions and one additional owner-created Q&A; AI can help draft replies or create the extra entry. Premium adds more AI replies to other questions and optional automatic replies.
  • Review and edit AI-suggested replies before approving them for publication.
  • Published answers stay live if your plan changes. Deleting a question is permanent and also removes its replies.
  • In FAQ Only mode, the live community-question thread is hidden; previously answered questions can be shown or hidden separately.

Your FAQs

Owner-written FAQs add structured facts to your identity record. Free includes up to two saved FAQs, written manually or suggested with AI; Premium can save and publish unlimited FAQs.

  • AI FAQ suggestions are available on Free. Each suggestion feature has its own use allowance: unverified owners can preview up to three requests; verified owners can use AI Suggest up to five times per rolling 24 hours. These are AI-generation limits, not limits on saved FAQs. Verify before saving or publishing FAQs.
  • Start with accurate answers about pricing, availability, location, services, process or qualifications. More specific details can help answer questions beyond the score checklist.
  • Each of the first five published FAQs adds 7 points to AI Signal Strength, up to a maximum FAQ score of 35 points. This is a score cap only; Premium can save unlimited FAQs.

Verification

Verification confirms that an accountable owner is managing the identity. It is required before the profile page and owner-published answers become public. Free customer questions and Premium sharing and Website Setup tools also require verification.

  • Unverified identities can submit an ownership-check request.
  • Pending requests await review; rejected requests can be corrected and resubmitted.
  • A claimed email matching the website domain or a confirmed mobile number can verify automatically.
  • Verified profile pages are publicly accessible on either plan; Premium unlocks active sharing tools and additional customer-facing features.

AI Signal Strength

AI Signal Strength is the dashboard's 100-point identity-completeness score. It measures saved business information and published owner answers; it does not promise that an AI system will mention, rank or recommend your business. Q&A earns 10 points for 1–4 published answers, 20 for 5–9, and 35 for 10 or more. Free can earn up to 64 points: 30 from profile basics, 20 from five published Q&A threads and 14 from two FAQs.

  • Profile basics contribute up to 30 points.
  • Answered Q&A contributes up to 35 points.
  • Owner-written FAQs contribute up to 35 points, with only the first five contributing points; this is not a saved-content cap.
  • Free includes up to 20 Q&A points from five published threads and 14 FAQ points; Premium has no saved-content limit for Q&A and FAQs. Only the first five FAQs add score points toward 100.
  • 100 is a completeness ceiling, not a reason to stop. Keep adding useful, accurate details after reaching it; the score stays capped, but specific information can still provide context for narrower questions.
  • Score labels are Getting started, Building, Good, Strong and Excellent.

How the current 100-point score is calculated

Profile basics contribute up to 30 points, published Q&A contributes up to 35 points, and owner-written FAQs contribute up to 35 points, with only the first five FAQs adding points. Q&A earns 10 points for 1–4 published answers, 20 for 5–9, and 35 for 10 or more. This is a score cap, not a content limit: Premium can save and publish unlimited Q&A and FAQs. A Free identity can earn up to 64 points: 30 basics, 20 from five published Q&A threads and 14 from two FAQs. 100 is a completeness ceiling, not a reason to stop adding accurate, specific information.